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There Is No Need To Be A Predator With Your Advertising Graham Glasgow Jersey , Even If You Are A Small Business Business Articles | September 17, 2010
Many business owners make the mistake of thinking that advertising for small businesses must be arrogant and pushy. They use pressure sales tactics to try to force people to buy their products or services.
Many business owners make the mistake of thinking that advertising for small businesses must be arrogant and pushy. They use pressure sales tactics to try to force people to buy their products or services. At first glance it may seem that they are successful in their attempts to get others to buy from them, but even if they can make a few sales, using pressure to convince people to buy, most customers will not return to a place where they feel they were forced to buy especially if they end up regretting their purchase.
A good sales person can use finesse to get customers to buy from them. They can convince a customer that they need an upgrade on that certain item and yet the customer leaves feeling happy and satisfied with their purchase, like that sales person is their friend. And these sales people also know when a customer wants a certain item and is resistant to buying something else and so they reinforce the customer's choice and simply follow through with the sale without pressuring the customer to buy something that they are simply not interested in.
Ultimately Michael Roberts Jersey , it's the customer service representatives that feel as if they are old friends, that the consumers like the best and over time the companies with these employees are those that generate the greatest kind of business. Having sales representatives that remain true to the consumer is what people will genuinely respect. They want to feel that the customer service representative is there to assist them and guide them and not operating off of their own agenda.
Business marketing is very similar in this regard and while it may seem that aggressive ads do more to sell your business, it is the little things, such as promotion of products, that serve the companies best over time. It provides a good dose constant advertising that is reliable, non-aggressive Kenny Golladay Jersey , but instead more pleasant in nature.
Using low-pressure advertising techniques and sales representatives can help you grow a flourishing business. Finesse in advertising can help not only sales but it will help to keep customers coming back again and again. When you are building a business you should not simply be attempting to get enough sales for the day or week, you want to seek lasting relationships with people in your community. This is the best way to build a solid business and to keep sales flowing on a regular basis.
Lone Ranger or Collaborator Business Articles | November 28, 2006
As a kid I spent hours alone, practicing the cello, writing novels and playing with my pet mouse. Yes, I played with a gang of neighborhood kids Jarrad Davis Jersey , too, but there's always been a strong "lone ranger" st...
As a kid I spent hours alone, practicing the cello, writing novels and playing with my pet mouse. Yes, I played with a gang of neighborhood kids, too Kerryon Johnson Jersey , but there's always been a strong "lone ranger" streak in me.
It wasn't until I was 36 years old that I finally began to understand fully the power and creative high of being a collaborator. I had started a handmade tile business with a friend, and we had to make hundreds of decisions every week about the business, from tile manufacturing processes and styles to sales and marketing, finances, and all the other aspects of a start-up business.
Even though I had previously worked in companies and gotten along very well with my co-workers, I had pretty much done my own job. Of course I had to ask co-workers questions and get their input on various things Frank Ragnow Jersey , but with the tile company, it was a huge collaborative endeavor. It was exciting. It was challenging. It was creative. When I took off my lone ranger mask, I could see that I loved collaborating.
A collaborator is defined as "An associate who works with others toward a common goal." In my current work as a business coach, I love collaborating with Chris Hutchinson, CEO of the Trebuchet Group, on ways to best serve our clients Marvin Jones Jr Jersey , owners and employees of mission-driven businesses and organizations. And every month my partner-in-life and I collaborate on a myriad of things, including discussing and editing Ordinary Brilliance.
So what does collaboration really mean? It means setting aside the strong sense of individualism that runs through mainstream American culture and acknowledging the power of community and of passionate, highly functioning teams.
It doesn't mean you give up your beliefs, opinion or identity. It does mean you get to experience the sizzle that happens in the creative chaos of collaboration. You might collaborate with your spousepartner on your summer vacation plans. You might collaborate with a co-worker, or a professional colleague outside your own business, on coming up with a new product or service or a better way to deliver your those.
As much as anyone Golden Tate III Jersey , I tend to think I have the best idea. Yet when I collaborate, I always find that I end up with a much superior result, whatever the project is. So, even though I am a solo entrepreneur, I collaborate actively every day with intelligent, caring people Darius Slay Jr Jersey , working together to serve people and the planet.
If you are a lifelong collaborator, I applaud you. If you think you have some room to grow as a collaborator, then I encourage you to join me in that developmental process. Remember, even the Lone Ranger had Tonto.
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