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A shopper reads a store layout board at the Macy's Herald Square flagship store Nike Air Force One Mid 07 White Outlet , Thursday, Nov 28, 2013, in New York.[PhotoIC]
The growth of China's middle class and the development and expansion of cross-border e-commerce is making the upcoming US holiday sales season look like another online shopping extravaganza, similar to China's Singles Day.


Single's Day, the brainchild of Alibaba has helped the company clear $9.34 billion in sales volume this past Nov 11. Coupled with the record breaking US IPO, Alibaba CEO Jack Ma has shown that the world is now "flat" thanks to online shopping.


China's e-commerce sector has attracted global attention for its sheer size and huge market potential. Its online retail volume increased by 41 percent year-on-year to 1.85 trillion yuan ($301.5 billion) in 2013 cheap nike air force 1 deconstruct , making China the world's largest e-retailing market, according to the Ministry of Commerce.


In May, the State Council issued a guideline that promised measures to facilitate cross-border e-commerce transactions.


"With an estimated trade value of more than 100 billion yuan in 2014 from overseas products, we have reason to believe that the huge potential of this market will further expand China's e-commerce capabilities in the future," said Patrick Dodd, Managing Director of Nielsen China.


According to a recent report titled "China sees more sophisticated online shoppers", the US-based global information and measurement company said that not only has e-commerce changed China's retail landscape cheap nike air force 1 supreme , but it has also given birth to new shopping behaviors among more Internet-dependent consumers, such as the purchase of overseas products online.


The report found nearly 40 percent of online shoppers are between the ages of 26 and 30, with 60 percent claiming a household income of more than 11,000 yuan each month. Compared to men, women show more enthusiasm for buying overseas products online as they make up 57 percent of these consumers.


Amazon versus Alibaba


As a promising market with to-be-developed potential for influential competitors in the sector, Amazon China and Alibaba have both started to strategic move.


As Black Friday and Cyber Monday draw closer, promotional pages for purchasing overseas products have appeared on Amazon and its rival G.taobao cheap nike air force 1 mid , an online shopping site affiliated with Alibaba's e-commerce platform taobao,


Amazon China's strategy appears to be creating "a festival for overseas online shopping". It's an extension of the US company's international strategy. There are about 800,000 items sold on Amazon China's dedicated website for overseas shopping, with its categories ranging from garments, shoes, makeup to health care and sports.


The site will offer up to 70 percent off for about 35,000 products from 9 am to 4 pm on Friday cheap nike air force 1 high , 6,000 of which will be exclusive to Amazon.


The company has also set up an alliance with China Merchants Bank. Customers who check out using the bank's credit cards will also get free shipping on their first international order.


Alibaba has chosen to take a different approach by focusing on its payment system Alipay. The payment system is more dominant and makes it easier for the tech behemoth to make profits than stepping directly into a global market.


Alipay launched a "direct purchase" service for customers shopping on overseas websites, one week after Single's Day.


Compared with previous overseas shopping modes, which require shoppers to find transit companies for international goods delivery, Alipay's "direct purchase" offers one-stop service from payment to logistics.


The Alibaba company also announced on Nov 25, its plan to set up a subsidiary company in Sydney and support cross-border e-commerce between China and Australia.


Merchants who work with Alipay on the company's first Black Friday promotion include Saks Fifth Avenue, Neiman Marcus cheap nike air force 1 low , Bloomingdale's, Macy's, iHerb, Gilt, Ashford, Ann Taylor, American Apparel and Aeropostale.


"Alipay is delighted to partner with Borderfree and Shoprunner to help leading US retailers introduce Black Friday to China and reach out to eager new customers through well-managed localized promotions cheap nike air force 1 07 , direct marketing and social media campaigns," said Rebecca Lui, director of marketing and public relations for Alipay US.


Bloomberg Business news also reported that Alibaba is interested in working with EBay's Paypal to expand payment options. PayPal China declined to comment on this issue.


"Market standardization and the normalization of cross-border e-commerce market mark the biggest change in this year," said Jiang Jialin, senior market analyst of IDC China. According to Jiang, because of the implement of free trade agreements and other open-up policies in China market, the previous overseas purchasing market has transformed into a formal business model.


Jiang said that whether it be Amazon's model of direct overseas purchases or Alibaba's introduction of overseas suppliers www.hommlet.com , both companies have helped the market move towards standardization.


"Currently, the market is gradually moving towards the standardization process, Amazon who has kept experience and global service capabilities, secures a more obvious competitive advantage in mature markets," said Jiang. "However, e-commerce platform such as Alibaba, with the establishment of broader partnerships may have an advantage."


According to Jiang cheap nike air force 1 shoes , future development of China's cross-border e-commerce is to be seen a fiercely competitive market.



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Chinese President Xi Jinping addresses the opening ceremony of the 86th Interpol General Assembly in Beijing, capital of China, Sept. 26, 2017. (XinhuaLi Xueren)


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